“AI readiness is now table stakes for BSS vendors.”

Based on in‑depth meetings across the MWC26 showfloor, this report cuts through the noise to reveal the true direction of AI in telecoms—and it’s not where most expect.

While AI applications and agentic use cases grabbed headlines, the real momentum sits deeper in the stack: data fabrics, ontologies, semantic models, and the foundational layers that determine whether AI can actually scale. The report explains why these underpinnings are now the industry’s most urgent battleground — and how vendor strategies are rapidly shifting in response.

Readers will gain a perspective on the technologies, commercial models, and vendor plays reshaping BSS today, from outcome-based pricing and token consumption challenges to the emergence of autonomous CRM, event-driven architectures, and the redefinition of mediation platforms.

Whether you’re a CSP leader, product strategist, or technology provider, this report provides clear insight in a period of industry-wide disruption — delivering practical recommendations, sharp insights, and a grounded view of where AI-driven BSS is truly heading.

Referenced Companies: Amdocs, Netcracker, CSG, NEC, Oracle, Salesforce, ServiceNow, Totogi, Qvantel, Optiva, Wavelo, Huawei, Ericsson, Nokia, AT&T, Palantir