Real Time Analytics Applied to Telecommunication Market

Product Description

The report provides market data and analysis on the use of streaming analytics also known as real time intelligence and its use in improving the customer experience. Our findings suggest that a large share of investments by CSPs is being applied to the use of big data and streaming analytics to support the customer lifecycle. It’s no secret that the telecommunication industry controls some of the most valuable raw data about customer usage, location, and social patterns than any other industry vertical. The challenge for telecommunication executives is to make use of subsets of the data in different segments of the business to improve conditional outcomes impacting critical parts of the business. The technology is available now to provide the necessary tools in the hands of key stakeholders to utilize fast data capture and real-time analytics to facilitate measurable improvements in key areas of the business. The process of data democratization requires a solution approach that expands the set of data sinks to be used by the carrier data lake platform and blend real-time data with batch processing techniques.