Ericsson’s Core Commerce portfolio is a response to pressing telco challenges such as declining margins, customer engagement issues, and the need for next-generation infrastructure investments. Ericsson Core Commerce includes Catalog Manager, Order Care and CPQ, and Digital Experience Platform, all designed to streamline product lifecycle management, sales productivity, and omnichannel customer engagement.

In this profile, Appledore highlights the critical role of transforming customer experience and commerce capabilities to meet evolving market demands, particularly through AI-driven automation and cloud-native platforms. We emphasize the importance of telco-specific, network-grade, and scalable solutions in overcoming legacy system limitations.

Case studies from AT&T, Telstra, Grameenphone, and Odido illustrate successful deployments and tangible benefits such as faster time-to-market and improved operational efficiency.

We share what we think makes Ericsson’s approach unique and offer our take on its positioning in helping CSPs monetize advanced services (such as differentiated connectivity) and in leveraging AI for enhanced customer interaction. Includes a SWOT analysis.