Flytxt: Customer Lifetime Value Maximization

Customer Lifetime Value (CLTV) is an established key metric in many sectors, yet in Telecom remains relatively low-profile compared with other metrics such as Net Promoter Score, CSAT and ARPU. Flytxt is one of the early movers in the CLTV space since 2010, with an impressive roster of CSPs as customers. Recent advances in cloud and AI, plus telco partnerships, are a key part of the company’s plans for the future.

Principal Analyst John Abraham profiles the company and its solution as part of our Digital Enablement research module.

This profile will be of interest both to CX architects, product owners within CSPs as well as wider BSS/Digital Enablement and telecom CRM/CX solutions.