“CSPs, wary of falling behind, continue to ride the AI wave.” – John Abraham, Principal Analyst, Digital Enablement & Monetization

This Appledore Research market share report examines global CSP spending on digital enablement systems — the monetisation and customer engagement software that sits closest to the telco customer. It sizes the market for 2025 and ranks the suppliers competing across billing, charging, policy and mediation, alongside sales, marketing and customer service.

We size each segment and sub-segment, assess share by supplier, and set out the drivers and inhibitors shaping spend on both sides of the taxonomy. We give our view of where agentic AI is genuinely changing buying behaviour and where it is not, including the data and ontology gap that separates departmental pilots from anything running at scale. Where the cloud-native and SaaS narratives have stalled, we say so.

Written for BSS vendor strategy and product teams, CSP planning functions, and investors who need a defensible baseline for market size, share and direction — and who want to know which themes within digital enablement actually warrant separate go-to-market attention.