FREE
The telecom commerce landscape has evolved beyond recognition over the past decade. The changes have been particularly significant in recent years as an explosion of new product and service offerings have exponentially expanded the scope of telecom commerce. CSPs today stand on the cusp of a once-in-a-generation opportunity to entrench themselves within a rapidly expanding multi-dimensional value-chain that promises significant upsides in revenue and recognition.
B2C commerce is fundamentally straightforward: it enables businesses to market and sell their own products and services, as well as those of their partners, to both current and prospective customers. Yet the intricacies in enabling a seamless buying experience spanning all telco offerings and revenue models can be highly demanding and extraordinarily complex and very distinct compared to other verticals such as retail or entertainment requiring verticalized solutions.
This paper reviews the key considerations for CSPs as they plan for reviving their B2C commerce initiatives.
This research is available free, thanks to the support of Amdocs. Click here to read the report.
Related reports
