Subex’s 17th (!) annual user conference was a slick affair. The conference kicked off with an impressive virtual world animation and conference experience, the online event taking place in what looked like a futuristic landing station for airships. Image courtesy of Subex AI and Data were the core themes through the event, spanning Subex’s traditional revenue and customer experience business and its newer network analytics venture. 5G was also a strong focus. Subex COO Shankar Roddam kicked off with a timeline of AI from the 1950s to the present day, emphasising that AI is important because it has changed the human ability to analyse information and take decisions. And yet only a tiny fraction of the data that exists is being processed – just 0.5%. Do we understand the true potential of AI? One big obstacle to enterprises adopting AI are stories of failure (here’s an unusual example!). In reality, we need to learn, and some failures are inevitable as we do so. Yet organisations leveraging AI have begun to improve customer experience. Shankar wished attendees “small failures, but larger successes” in their AI adoption initiatives. Rohit Maheswari talked AI with Telefonica’s Richard Benjamin, where the guidance was largely to […]