“Pricing remains one of the most underleveraged levers in enterprise banking.”

This Appledore Research note examines pricing systems in enterprise banking, where rates and fees for corporate and institutional clients are negotiated rather than published. We trace how pricing has evolved from relationship-driven judgement toward data-driven engines, and why the systems behind it have struggled to keep pace with regulatory change and rising client expectations.

We assess the structural limitations of incumbent pricing platforms and argue that the fix is architectural rather than incremental. Composability runs through the analysis as the connecting theme, alongside a candid view of what it takes for AI-assisted pricing to work in production rather than stall at the pilot stage.

We close with three recommendations for banks modernizing their pricing capability, grounded in the technology programmes of several leading global banks.

Written for corporate banking leaders, pricing and treasury teams, CIOs and transformation teams, the note offers a clear framework for deciding where pricing should sit in a modern banking technology stack.

Companies mentioned in this report: DBS, JPMorgan Chase, NatWest, Standard Chartered