Blue Planet has picked up some notable new business in late 2024 and early 2025. Notable because the wins are with two of Europe’s most progressive telcos when it comes to ambitious new programs embracing cloud, automation, and AI: Telefonica in Germany, and Swisscom. In the case of Telefonica, its Network of the Future and Operations of the Future programs already have significant public profile. For Swisscom, rationalizing and modernizing its Assurance capabilities are part of a wider transformation initiative.

In this research note we explore the scope and context of Blue Planet’s recent market progress with these two operators, and what they may indicate about the prospects for the wider Network Automation Software market.