Enhanced WiFI is potentially a key area where CSPs can innovate and differentiate themselves. Necessity is the mother of invention The majority of CSPs, especially those in the fixed-line broadband side of the business, have an innovation challenge. Our belief is that CSPs spend far too much effort coveting opportunities that are largely unrelated to their core capabilities, and therefore highly risky. Instead they should concentrate on the steady stream of adjacent services that tie closely to their core businesses. Not nearly as exciting, but with a vastly better probability of success Enhanced WiFi and Broadband – A perfect Innovation We believe that home and SMB WiFi is such an opportunity. Let’s look at the situation: Broadband represents the largest consumer/SMB revenue opportunity, and the only growing opportunity WiFi is the weak link in the chain, exposed more clearly by the Covid-19-driven shift to home working and schooling Consumers, while confused about the source of the problem, are expressing dis-satisfaction with home broadband performance And yet, consumers are suddenly all the more appreciative of the importance of broadband, and likely to pay for better performance The WiFi technology bundled with the vast majority of broadband services is both old, and […]