The use of real-time analytics to enhance carrier data lake and data warehouse solutions is being driven by business cases focused on improving the customer experience, revenue generation, and network optimization (figure 1). By deploying a “native” virtual probe (vprobe) within the vEPC and implementing a real-time analytics solution, CSPs will be able to cost effectively scale their network, avoid critical data gaps during the capture and correlate process in a virtualized environment, improve overall customer experience, and identify new opportunities in presenting relevant offers to existing mobile customers.