MWC Las Vegas was really two shows: the roomy, routine one that it appeared to be – and the buzzy one that was actually taking place away from the show floor. Looking past the glitz, here’s what we took away…. Overview Appledore Research attended Mobile World Congress-Americas, 2022 in Las Vegas Nevada. Compared to its enormous cousin in Barcelona, overall, the show was far smaller on all counts: Attendance was less than 1/3 of MWC Barcelona, at a claimed15k attendees. In reality it felt significantly smaller than that. Keynotes were not heavily attended; the show floor was not crowded – even the entrance lines were small. The show floor itself was small, taking up just a portion of the West Hall. Booths/stands skewed toward smaller companies rather than the large ‘usual suspects”. Notable exceptions that DID have booths were Kyndryl, IBM, T-Mobile, Fujitsu, Mavenir, & JMA. Notably absent were Cisco, Nokia, Ericsson, Spirent, VMware and Dell. No doubt I have omitted one or two, but the list of those NOT showing on the main floor was large. Possibly the reason was focus (on key customers and though leaders) and depth? Because, on the other hand, many larger firms seemed to […]