The 3 Missions of Policy Management | Author: Grant Lenahan Customization. Monetization. Optimization. These will be the three missions of “Policy” in the emerging Telco Cloud. Not long ago, policy was about “traffic management”, and occasionally, implementing tariffs. But, as we show in our latest research, Policy is taking center stage to help implement efficiency and agility across these three operational areas. The “rules” of the game have changed. The reason for this dramatic shift is enabled by technology, but driven by business and economics. • Point #1: the market is maturing, and competition is demanding increased innovation and differentiation. • Point #2: simultaneously, the growth of broadband – both fixed and mobile – is driving both necessity and ability to create myriad data plans, including those associated with specific applications or endpoints. • Point #3: the collection of virtualization technologies that we label the “Telco Cloud” is, for the first time, making on-demand services and [near] infinitely flexible packages possible. These points of flexibility include reliability, duration, scale, security and other service-specific variables. These goals are neither theoretical nor technology driven. They all contribute to the ability to meet customers’ needs and price points more exactly. Steering clear of […]